Adwords are one of the most popular products sold by Google, the most used search engine worldwide (reaches about 74% of Australian search engine users).
Using Pay per Click (PPC) adwords is a cost effective means of increasing your search engine visibility. As you only pay based upon results of your adwords it is easy to measure your return on investment and cost per acquisition. We develop a wide range of adword campaigns which broadly fall into three categories; Click-Driven Campaigns, CPA-Driven Campaigns, and ROI-Driven Campaigns. A click-driven adword campaign focuses upon maximizing the number of clicks received per dollar spent and is best for businesses that can’t track conversions or are more interested in getting their message out than revenue. The primary goal of a click driven adwords campaign is to increase visitor number to a website without increasing adspend.
CPA-driven adwords campaigns are based upon specific cost-per-acquisition benchmarks. These types of campaigns are ideal for companies wishing to make campaign decisions based upon targeted revenue outcomes. By keeping the focus on acquisition costs, these campaigns can be a cost effective way of keeping your advertising budget within defined parameters.
ROI-driven campaigns are much more complex and involve modeling revenue generation against advertising spend. There are many variables in ROI driven campaigns with the ultimate goal being to maximise the company’s revenue as well as the bottom line. In this type of campaign we are constantly analyzing and modifying keyword parameters, landing page characteristics and placement criteria as user trends appear and work with our clients to optimise conversion rates.