Keyword Analysis is a foundational component of any strong SEO campaign, but it’s also vitally important to consistently re-evaluate the keywords and keyphrases you target – as more will come out over time when dedicated analysis is applied to your site but also to your competitor’s sites.
For example our Corporate Hypnosis client Sentience Therapies, based in the heart of the Sydney CBD, came to us looking to achieve broader results through SEO – the director Sandra Cabot was already investing heavily in Google Adwords and getting great results from that, so she knew the market was out there responding via Google – but despite spending years working with a variety of search engine optimisers, shd achieved nothing of any organic note.
Despite a great deal of competition, we focussed in on terms such as hypnotherapy sydney and hypnosis sydney and within 12 months she cracked the very top of Google for these terms.
It was also necessary to focus on a wide range of other search terms such as quit smoking hypnosis, lose weight hypnosis, hypnosis australia and hypnosis for depression.
But equally it was important to go as short as possible which entailed going simply for the single-word rankings, literally ensuring that the client would rank as high as possible for just hypnosis as well as hypnotherapy but also simply hypnotherapist.
Finally through our Conquer Your Industry SEO strategy, the client built a second site which, because it was built by us with SEO as the starting point of everything on the website, ended up out-ranking her original website even though this was an extremely aged website.
The client is no hungry for many more websites and her competitors beware, by the time we’ve finished this long term association, the client will dominate the first page of Google with not one or two rankings, but most of them.