Lawyers & AdWords: Legal Heroin
Advertising plays a very important role in drawing the interest and attention of your target audience. Modern technology has contributed greatly in changing how advertising works particular the ones found over the internet. AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The program enables businesses to set a budget for advertising and only pay when people click the ads. This in turn allows advertisers to maximize the effectiveness of their ads. Lawyers however, pay more for AdWords than any other sector. How much do they pay? Why do they pay so much?
Lawyers & AdWords: Legal Heroin
The most expensive Google AdWords in Australia often revolve around business and legal matters. Among the list of expensive worlds include keywords such as insurance, legal services, finance & trade, software, business & marketing, gambling as well as household.
Lawyers are considered to be relatively new in the online advertising space. Chad Lieber from Reputation180 delved on how most lawyers suck at online marketing. He says, “Most lawyers do a poor job of it and don’t get to enjoy the benefits.” According to Mr. Lieber, you can use the internet to create relationships, nurture them and solidify them as well. In order to successfully use the Internet to your advantage, you need to understand how online marketing works.
The focus should be on building relationships online and understanding that this will take time. Furthermore, you can’t force a person to be in a relationship with you, you just have to take it one day at a time until they gain trust.
Advertising should never be taken lightly or for granted. Lawyers who ignore branding are at their peril requiring themselves to be ‘media companies’. Best-selling author and entrepreneur Gary Vaynerchuk went as far as to tell those in attendance that they should think of themselves as media companies first and law firms second. He reiterated what many other speakers have said throughout the conference: Lawyers ignore technology, including contact through the internet, at their peril.
“I genuinely believe that this entire room is grossly underestimating how big a shift we are living through,” said Vaynerchuk, calling it the internet industrial revolution. “You’re leaving a lot of opportunities and creating bigger vulnerabilities for yourselves.”
Learning how to use google AdWords for your law firm and generate new business helps save you from the overall resources that you will be spending. For instance, did you know that Google AdWords has a brilliant keyword planning tool that can help you generate keyword ideas, as well as giving you insight into the average monthly searches for such terms and the average cost of a bid for each term? Using these helps draw out the full potential of your advert such as this compensation lawyer website.
You also don’t want to end up with the Lawyer who has reprimanded for Google ads linked to opposing lawyers in timeshare litigation. The lawyer admitted that the ads violated two rules governing lawyer conduct. First, they violated a rule requiring lawyer ads to include the name and office address of at least one lawyer responsible for the content. Second, they violated provisions of the lawyer’s oath requiring opposing lawyers to be treated with fairness, integrity and civility.
If you are looking to save cost, AdWords are slightly cheaper for lawyers in Adelaide so you may want to compare prices first before you sign up for them.