It Pays To Advertise Online

They say nothing in life is free…but if you are smart with online advertising you can supercharge your company’s visibility, traffic and sales for a fraction of the cost of tradition media.

Atomic Digital Marketing believe that the key to a successful business is investing your online advertising dollars wisely. Not enough advertising and no one will know you are there. Too much or the wrong type of advertising and you risk wasting your money.

Having cut our teeth in the highly competitive world of direct response marketing we like to believe we know a thing or two about what influences consumer purchasing behavior and measuring return on investment. Our strategy is to focus on the type of online advertising that works best for your business and constantly measuring its effectiveness using a carefully constructed monitoring tools.

We can design and implement a wide range of advertising strategies ranging from new customer acquisition to branding and customer retention. What’s more we can manage your entire campaign from artwork design through to placement saving you the headache of dealing with multiple media providers and potentially saving you thousands of dollars.

Simply tell us your goals, target market and budget and we’ll work with you to help you achieve your desired online marketing results.

Pay-Per Click Management

Pay per Click (PPC) advertising is a cost effective means of increasing your search engine visibility. As you only pay based upon results it is easy to measure your return on investment and cost per acquisition. We develop a wide range of campaigns which broadly fall into three categories; Click-Driven Campaigns, CPA-Driven Campaigns, and ROI-Driven Campaigns. A click-driven campaign focuses upon maximizing the number of clicks received per dollar spent and is best for businesses that can’t track conversions or are more interested in getting their message out than revenue. The primary goal of a click driven campaign is to increase visitor number to a website without increasing adspend.

CPA-driven campaigns are based upon specificcost-per-acquisition benchmarks. These types of campaigns are ideal for companies wishing to make campaign decisions based upon targeted revenue outcomes. By keeping the focus on acquisition costs, these campaigns can be a cost effective way of keeping your advertising budget within defined parameters.

ROI-driven campaigns are much more complex and involve modeling revenue generation against advertising spend. There are many variables in ROI driven campaigns with the ultimate goal being to maximise the company’s revenue as well as the bottom line.In this type of campaign we are constantly analyzing and modifying keyword parameters, landing page characteristics and placement criteria as user trends appear and work with our clients to optimise conversion rates.

The different pay-per-click (PPC) platforms we work with include:
The different pay-per-click (PPC) platforms we work with include:

The most used search engine worldwide (reaches about 74% of Australian search engine users).

Microsoft Adcenter (Bing and Yahoo)

AdCenter reaches about 20% of Australian search engine users

Search Ads

These are text-based ads that display on search engine results pages (SERPs). Search ads are triggered based on the results generated by these search engines whenever a user searches for terms based on your targeted keywords.

We endeavor to ensure your Search ads are displayed the widest possible variety of different platforms including partnering sites. Google’s global Search Network for example includes Google Maps, Google Images, Google Product Search, and Google Groups as well partners’ sites, such as AOL.com and Ask.com.

Display Ads

Display adsas the name suggests are graphical displays such as logos, images and other artwork that are designed give you the ability to control what appears on screen. They can be created in a variety of formats and sizes using text ads, static images, animated images, rich media, or video ads.

Pay-Per Click Management

Generate Awareness by getting your business seen by 1000s ofpotential consumers. People buy from companies they know and trust. We target placement based upon a variety of factors such as unique visitor numbers, web demographics, traffic generation, brand association and product category so that your business is seen more often and more favourably by people looking for your type of products and service.

Drive Loyalty by re-engaging potential consumers. Through careful placement of display ads you can target people who have already visited your site (even if they didn’t buy anything). Keeping your brand top of mind is crucial to converting browsers into customers.

Increase Sales by ensuring that your advertisements have a strong call to action and are placed on relevant websites. Getting your ads seen by more people, more often, means that when they come to buy, it’s your business that is top-of-mind.

Bid management

Let us take the headache out of Bid Management. Not only are we experts at choosing the right bid amount for your keywords but we also strive ensure that your campaign meets its desired goals. Whether it be driving product sales, generating new leads, a signing-up members, or getting a user to view certain material we can help you assign a value to each of these conversions to determine the best Bid (max cost-per-click) to maximize your results.