What To Expect From An Online Marketing Company

online or digital marketingOnline marketing refers to the advertising and marketing techniques that are used by organisations to market and promote their products, services or brand in the digital world. There’s tons of information about online marketing on the web and it can be overwhelming. It takes a lot of skill and expertise to be able to choose which areas to focus on to maximise the return of investment, and this is where online marketing companies come in.

Online marketing companies apply various strategies to help a business or a website promote themselves online. These techniques include SEO, link building, social media marketing and online revenue optimisation to name a few. They can help you find the right online marketing mix of strategies that appeals to your target market and can actually convert them into sales.

When it comes to service, here’s what you should expect from an Online Marketing Company:

• Expect the company to be able to develop and implement online marketing methods that can create brand awareness, and generate product sales, ROI and traffic.

• Expect the company to be able to manage social media profiles, online advertising and events.

• Expect the company to be able to develop suitable social media strategies to make use of social media avenues for marketing campaigns.

• Expect the company to be able to coordinate with your company to actively promote new and existing products and services.

• Expect the company to be able to administer online marketing campaign through proper coordination with management and outside organisations.

• Expect the company to be able to evaluate and update corporate web content to optimise campaign efficiency.

• Expect the company to be able to develop and bring variety in the marketing process.

• Expect the company to be able to help you turn your website in to your business’ most powerful lead generator.

All businesses should consider getting an online marketing service to include in their marketing mix. Qualified online marketing companies can help a company improve its search ranking, optimise web content, manage social media profiles and ultimately aid in its success. Look for an online marketing company that provides a variety of optimisation services with a good reputation and experience that can give you great results for your business.

What is Social Media

social media overview

What is Social Media? It’s very common to hear the phrase Social Media nowadays, but what is it exactly?

Social Media is a term used to describe forms of electronic communication on a variety of Web-based platforms and applications that enable people to create online communities. It is where people share information, messages, content and socially interacts with one another.

Social Media is one of the best ways to connect with people. It improves information sharing, whether it be text, photos, video or information in general – social media makes it easier.

Examples of Social Media Websites:
• Social networking sites are websites that lets users create public profiles and form relationships with other users of the same website that access their profile. Facebook and MySpace are some of the most popular social networking sites today.

• Social bookmarking sites are websites that provides users with a place to store, edit, categorize, annotate and share favourite Web pages, documents and files. Users can add comments to the bookmarks and make them private for friends and family or public for everyone. Flickr and del.icio.us are some of the websites dedicated to bookmarking.

• Social news sites are websites that allows users to submit news stories and articles to share. These websites cover a wide range of news and topics such as politics, business, entertainment, technology and general news. The most popular social news websites with a large user base are Reddit and Digg.

• Social photo and video sharing sites are websites that lets users interact by sharing photos or videos and commenting on user submissions. Some of the most popular photo and video sharing sites are Instagram and Flickr, whilst Youtube and Vimeo are on the top list for popular video sharing sites.

• Social microblogging sites are websites that lets users microblog. Microblogging is a mixture of blogging and instant messaging where users send short messages or micromedia like photos and posts them on their profile to be viewed by the site’s users. Twitter and Tumblr are some of the most popular microblogging websites today.

• Wiki sites are websites that allows users to add, edit, delete or revise content, including other author’s previous work. It is a collaborative work of many authors who add articles and edit existing articles. The most famous wiki site is Wikipedia.

There are numerous other websites out there. The best part is most of them are free! Just keep in mind that any interaction among people wherein they share, create or exchange information via virtual communities and networks fall under the definition of social media.